You are probably already familiar with Digital Marketing. Most companies have directed their efforts to the digital environment both to attract new customers and to retain those they already have.That gives us an idea of ​​the importance of Digital Marketing and what to expect when promoting products or offers on the Internet.But have you ever tried to explain why this tool is so good at helping companies reach more people and achieve their goals?Today we are going to answer that question! In this post we will address: What is the digital marketing?What are the benefits of Digital Marketing?How do companies use Digital Marketing to get ahead?Let's get started!

What is the digital marketing?First, let's go over the basics to understand this material. We will start with the definition of Digital Marketing.Digital Marketing is a strategic tool to increase online presence and consists of each of the Marketing efforts carried out by a company in the digital environment.Inbound Marketing , Interactive Marketing and everything that in any way is linked to online customer relationships, are efforts that we can include within the general concept "Digital Marketing".

The Internet made tools such as videos, podcasts and email campaigns available to marketers to help them reach more people. And the health situation accelerated the already existing trend towards digital transformation.At this time, most companies are already investing heavily in keeping up with changes, as not having a planned and defined online presence can cause the loss of many opportunities that are only available in the online world.Understanding this will help you to perceive the importance of Digital Marketing for the profitability of your business.

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